Attracting diverse candidates is important to business, but a poorly written job posting can deter potential applicants. An effective and inclusive job posting can attract the right candidates and broaden the reach of potential applicants.
Key elements of an inclusive job description:
- Inclusive Language: Use language that appeals to everyone.
- Use gender neutral position titles and (i.e. firefighter vs. fireman) and avoid gender pronouns.
- Use plain language, preferably at a reading level accessible to all candidates.
- Avoid jargon and idioms, which can create unnecessary language barriers to nonnative English speakers or other groups.
- Inclusive Qualifications: List only the essential job functions and the attributes, skills, and education that are actually necessary.
- Reduce the number of preferred qualifications as it may keep some candidates from applying.
- Review physical requirements such as “ability to lift 20 pounds” or “position requires standing, kneeling and lifting” and remove if those activities are not essential to the position.
- Inclusive Commitment: State your organization’s commitment to diversity and inclusion.
- Include a statement about your company’s commitment to being an equal opportunity employer committed to diversity, equity and inclusion in your posting.
- Provide a contact name, email address and phone number for questions about the posting.
Adding these elements to your job descriptions can help you attract the diverse pool of talent you seek.
