We weren't just airborne yesterday—time flies when you're having fun!
More than 50 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: if you get your Passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, People will fly your airline. And you know what? They were right.
Our Mission, Vision, and Values
Our Purpose
- Connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.
Our Vision
- To be the world’s most loved, most efficient, and most profitable airline.
Our Company Promise
- Southwest will provide a stable work environment with equal opportunities for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Our Employee Promise
- I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family.
Our Values
Me How I Show Up
Pride
- Have a strong work ethic
- Take initiative
- Be accountable
Integrity
- Act like an owner
- Choose to do right
- Be courageous
Humility
- Don’t take yourself too seriously
- Keep perspective
- Don’t be a jerk
We How We Treat Each Other
Teamwork
- Practice civility
- Embrace Team over self
- Be inclusive
Honesty
- Speak up
- Be transparent
- Tell the truth
Service with LUV
- Practice Hospitality
- Live by The Golden Rule
- Don’t be rude
Southwest How Southwest Succeeds
Efficiency
- Don’t make the easy hard
- Keep costs low
- Stay agile
Discipline
- Be safe
- Be focused
- Be reliable
Excellence
- Get results
- Win the right way
- Kick tail
Why Work for Us
We have careers with Heart.
People are, and always have been, the heartbeat of Southwest Airlines®. Take in their personal perspectives on life, work, and what it means to have a career with Heart.
Our Benefits
At Southwest Airlines®, our Employees come first.
It’s more than just a paycheck. A career at Southwest Airlines includes several benefits and perks, from our legendary Culture to travel privileges for Employees and their eligible dependents. Southwest® offers an excellent benefits package, including a generous dollar-for-dollar Company match in the 401(k) Plan, subject to vesting requirements and certain compensation limits, as well as a ProfitSharing Plan.
