If you are recruiting employees for long-term care (or really any health care position!) right now, you don’t have time to wade through a treatise on outreach practices. You are one busy individual and you need some tips you can scan at a glance – then implement what’s right for you.
Here are three tips – with some ideas for implementation below them – that have proven helpful for Monarch Healthcare Management. Monarch operates short-term rehabilitation as well as long-term care facilities, so we are focused on hiring employees in high-demand in those settings. We can hire people as young as 15 to work in dietary and some other roles – so that is key to point out.
Engage with your community
- Have a presence at town festivals, county fairs and Small Business Saturday and other community events
- Reach out to your local chambers!
- Whoever you are communicating with for whatever reason – make sure you are highlighting your open positions
- Share a link to your company’s career page with a high profile link in your signature that says click here for career opportunities
- Put that link in your enewsletters
- Share a line about now hiring in any paper letters
- Post a now hiring flyer on any bulletin boards at your location or in the community that you can access, think about adding a QR code and have the code go directly to your job application you are posting for
- You might just reach your next employee by catching their eye when you least expect it– or have a contact of your forward the message to just the right person.
- Explore advertising opportunities in your local newspaper (for older audiences) or through social media (but note that employment ads can be tough on social!)
Connect with area high schools
- Lunch and learn with students at school
- Get permission from school administrators to post flyers about jobs at school (we have a fillable template here for employers to use if they want: https://mn-careerforce-prod-files.s3.us-gov-west-1.amazonaws.com/files/2021-12/High%20School%20HealthCareSuperhero%20LTC%20flyer_ACC_0.pdf)
- Share info and swag bags with students anyway you can
Simplify and speed up the application process
- Shorten Job posting – bullet point key items
- Provide a paper application option as well as a simple PDF versions of application – your online application could be a barrier for people who lack digital access or skills
- Aim for response to applicant within 24 hours – even on weekends!
Erica Sward is Talent Acquisition Manager for Monarch Healthcare Management, which provides short-term rehabilitation and long-term healthcare in locations throughout many parts of Minnesota. Find out more at monarchmn.com.
